For me, portrait photography is about capturing people as authentically and naturally as possible. This can be a spontaneous snapshot in a work environment or a shoot in the studio. When I portray people and companies, I like to clarify in advance what is exactly wanted, so that I can align my approach and work processes with it and the images in the end fit well. This can range from simple employee portraits to holistic company presentations. For me, the term portrait photography expands somewhat.
Often companies need more than a perfectly illuminated photo of a person in front of a white background. In order to present a company as authentically as possible in pictures, a holistic access is required. So I like to take a closer look at the company, try to find out what it stands for, what makes the company and what should be conveyed in the pictures. Multi-part portrait series are a good way here. Important are the employees, the work processes and related work tools and the company philosophy. What are the images supposed to communicate to the outside? I think it is important to put things in the context and to introduce them. So I like to visit companies on site, look over the shoulders of people at work, get to know them and capture details.