For me, portrait photography is about authenticity, and about capturing people as naturally as possible. Be it a spontaneous snapshot taken in the workplace, or a studio shoot, when I portray individual people or companies, I like to clarify in advance exactly what my clients want, so that I can align my approach and work process beforehand. Whether it’s simple employee portraits, or whole-company images that you need, I’ll work hard to get the perfect set of images to fit your needs.
For commercial photography projects, I can create something more exciting than the standard back-lit/ white background employee images… In order to present a company as authentically as possible, I believe a more holistic approach is required. I like to take a closer look, to find out what makes the company special; what its roots and values are, and what facets should be captured in my work.
Multi-portrait series are an excellent way to achieve this. After all, the crucial element of any company is its employees – the people that make it work. I like to capture specific work processes and tools, as well as to create a portrayal of the company’s overall philosophy. I think it is important to put things in context, so I always visit companies on site, look over the shoulders of people at work, get to know them and capture all the small details.