The best stories are not created by me, but are discovered. I make films that inspire, educate, introduce, and make people curious. From heartwarming videos and honest stories, to cinematic commercials. Stories and events that cannot be captured by photography alone become more tangible through the medium of film. Through my former employment at the London production company Lonelyleap, which specialised in documentary-style films and commercial videos, I was able to gain valuable experience in the field of film production and bring some of their approaches to my work in Austria.
What my work process looks like:
Part 1: Research and discovery – because no story can be told without knowing the people and the content behind it. I like to listen, I work with others, I question things. I’m looking into details, looking for the right angle, and finding the core of the story. The aim of this phase in the process of film production is a meaningful discovery of the project and the story behind it in order to produce a tailor-made and engaging film.
Part 2: Production – I like to maintain a balance between structurally planned filming and capturing freer, more spontaneous moments during the production phase. I implement my client’s goals in an authentic way to produce captivating narratives with an aesthetic cinematography that suits company needs. The end product should neither look like ‘conventional’ film advertising or a super-slick corporate video; but should be an authentic, aesthetically creative film that people enjoy watching.
Part 3: Distribution – I advise on how to use the online environment in order to best communicate messages via film. Smart campaigns appeal to a diverse audience and inspire people to access the films and share them with others. To do this, I produce the right film formats for the right platforms. For this process I must work with other specialist companies in Vorarlberg and Austria, who can ensure that the film is seen by the right target group.
How elaborate is the production of an image film or advertising video?
It depends on how extensive the film is meant to be. In any case, it does not always have to be an elaborate, extensive film. In the age of social media platforms such as Instagram, where videos are limited to one minute, shorter film formats are becoming more and more useful. That’s why I always ask if my clients are looking for a whole image film, or whether short moving images or product videos will be more appropriate.